Content at its Best

Upscale every moment. Our AI-powered TVs make all the things you watch look sharper, sound clearer and feel more real.

Samsung TV Plus + Gaming Hub

Stream hundreds of live channels, thousands of free movies and shows and thousands of top-tier games-no console required.

Powered by Knox

Peace of mind while you watch-with security that protects your personal data across all connected devices at once.

SmartThings

With your Samsung TV as the hub, SmartThings connects your smart home devices across brands.

Sustainability + Accessibility

We value what you value-from packaging and energy-efficiency to accessibility features that help everyone enjoy the content they love.

More than a TV. A design statement.

Elevate every room with the sleek design of The Serif. Its unique shape puts the 'I' in impeccable, adding extra elegance to this stunning 4K TV. Designed to look good on a shelf or a stand, its striking 4K picture and vibrant colors fill your space with beauty. 

Designed by artists | Iconic 360 I-shaped Design

Designed by the award-winning Paris-based duo Ronan and Erwan Bouroullec, this iconic "I" shaped centerpiece turns your typical TV experience into bold, artful décor. Attractive from every angle, The Serif charms any space while doubling as a shelf for small knick-knacks or just setting the mood on its detachable easel stand.

Canvas-like finish reduces glare | Anti-Reflection with Matte Display

Enjoy more visibility of your QLED 4K TV with 100% Color Volume with virtually no light reflection, night or day. The premium Matte Display Film limits light distraction by reducing glare from all your shows, contents, and works of art.

Detachable Easel Stand Included

The Serif isn't meant to be boxed in-or just up against the wall. With the detachable easel stand, it can grace any place or space. It pairs perfectly with the TV's stylish frame-and it comes with removable legs to flawlessly flex from room to room. If you're working with a small space or a whole house, the easel stand adapts. 

Ambient Mode+

It's a hit-even when it's off. When you're not using it to watch, The Serif will turn your typical TV experience into bold, artful décor with beautiful backgrounds. Add your aesthetic and upload your own pics, or play DJ and The Serif will groove to the music.

The best smart tv platform with multi-year software support

Samsung Tizen OS

Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.

Mobile Mirroring

Connect and share photos and videos vertically with The Sero, the rotating TV designed to bring your mobile content to life.

SmartThings

Take control of your connected devices with SmartThings on your screen. From the comfort of your couch, you can turn off lights, check the door and more-using just your voice or remote. With this built-in app, you've got instant access to them.

Multi View

Watch up to two things at once on your TV, including what's on your mobile device. Whether it's live stats for the sports you're watching or cheat videos while you play your game, Multi View lets you see them all simultaneously on the big screen.

Watch content in up to 4K resolution. | 4K AI Upscaling

Content instantly transformed to incredibly sharp up to 4K resolution. Whether you're streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution.

True-to

• 54.6" screen size showcases content with clarity
• Wireless LAN support to let you connect to theinternet and have instant access to social media, listen to music, watch movies, and enjoy online games
• 120 Hz refresh rate to enjoy action-packed movies, sports and 3D games with no motion blur
• Watch your favorite HD TV channels and shows online with great signal strength via ATSC digital tuner
• Supports PC streaming to connect gaming consoles and play games on a bigger screen with seamless control
• 3840 x 2160 resolution and 2160p scan format for producing sharp and bright images
• With internet accessibility, watch online shows, sports and get quick updates from your Facebook and Tweeter accounts
• Features 4 x HDMI ports for delivering and transferring high-quality pictures and 3D sound effects simultaneously at a high-speed